The new Hawaiian Tropic site has launched, after a particularly tight development timeline. It's looking sharp!
I revised their product categories somewhat, and brought the new categories up to the main navigation. They have a diverse collection of products, which could have resulted in a too-deep structure: product category (e.g., "Tanning") > product sub-category (e.g., "Tanning Oils")> product page (e.g., "Tanning Dry Oil Continuous Spray SPF 12"). Instead, we skipped the "Tanning Oils" page, and send users directly to a specific Tanning Oil product page, each of which has a right-hand sub-nav with thumbnails of all the other products within that sub-category.
We considered a "browse products by SPF" feature as we did for Banana Boat, but so many of the Hawaiian Tropic products don't have SPFs that it didn't seem appropriate in this case.
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